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Marketing

  • July 8, 2022
  • admin

The best SEO tools

In this article, you will find an overview of the best SEO tools for website promotion used by influencers. Services are grouped by tasks (website analysis, work with the semantic core, position tracking and link building), cost (free and paid), and interface language. An SEO specialist has to solve a whole range of different tasks […]

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  • February 4, 2022
  • admin

What is a brand identity and why is it important nowadays?

Compliance with the corporate identity in the digital space helps the brand to actively develop. The methods of promoting and positioning the company are improving, corporate colours and shapes immediately evoke an association with the brand. Today, no self-respecting organization can do without such a component as corporate identity. Thanks to him, the company is […]

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  • November 23, 2021
  • admin

Set up Shopping ads

Let’s imagine: you search the Internet and think about buying a new Gucci bag. Right in the search box, type in the phrase ‘buy Gucci bag’ and you see the following block: They are called ‘Shopping ads’. They are striking with clear photos, introduce the price, show the names of online stores. And believe me, […]

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  • January 24, 2021
  • admin

How to work at home effectively?

It is unclear how long the remote work mode will last due to the coronavirus pandemic. We would like to tell you how not to go mad in new conditions and work as efficiently as possible. Pros of remote work The first thing that immediately becomes noticeable is that travel costs are reduced. You save […]

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  • October 22, 2020
  • admin

The power of brand promotion

Brand promotion, like site search engine promotion, should be carried out as a set of measures, based on a clear action plan. Such a scenario of work includes several components. Correct advertising placement: a competent combination of PR support, ATL (print advertising, TV, radio advertising, etc.) and BTL (exhibitions, promotions, etc.). Methods of Internet support, […]

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  • September 2, 2020
  • admin

PRESS RELEASE WRITING TIPS

We’ve put together some basic tips for writing press releases and invite you to read them carefully. With further search engine optimization of the site and search engine optimization of the site, a correctly written press release may become the key to bringing your site to the TOP. How to write press release 1. Heading: […]

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  • August 4, 2020
  • admin

What is contextual advertising and what problems does it solve?

One of the most widespread online advertising tools is contextual advertising. How it works and why it became so popular, we want to tell you in this article. What is contextual advertising? Contextual advertising (context) is an online advertisement that is shown to users who have shown interest in the advertised product/brand/service. This tool got […]

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  • July 24, 2020
  • admin

COMPANY’S REPUTATION: KEY FACTORS TO CONSIDER

Recently, in order to look representative in the eyes of clients or partners, it was enough to have a business card and a few positive reviews from outside. At present, the role of the image in positioning the company and its proposals has been revised and significantly increased. Today, a well-formed image of a company […]

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