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What is a brand identity and why is it important nowadays?

  • February 4, 2022
  • 260 Views

Compliance with the corporate identity in the digital space helps the brand to actively develop. The methods of promoting and positioning the company are improving, corporate colours and shapes immediately evoke an association with the brand.

Today, no self-respecting organization can do without such a component as corporate identity. Thanks to him, the company is unmistakably recognized at first sight by the logo or slogan font alone. Thus, there is two-way communication between the seller and the buyer, and once a little-known organization becomes a real brand.

Benefits of corporate identity for a company

The branding process should be consistent and well thought out. If you start your brand building process by creating a visual identity, you will achieve not only graphical consistency but communication-level consistency throughout the brand. Designers create a corporate identity, analyze and take into account all the elements that make up your brand and create a graphic system that best reflects the brand image.

Creating a corporate identity is a good investment in brand development. Of course, at first, it may seem that you only need a logo and a business card. However, over time, the investment in visual identity will pay off. Subsequent projects will be much easier to implement, and the designer will not reinvent them but will create them according to a ready-made template. So, the whole process of building your brand with a professional visual identity will simply cost less in the long run.

Required Items for creating a corporate identity:

  • logo;
  • tagline;
  • special fonts for writing a slogan, documentation, and so on;
  • colour scheme;
  • layouts of corporate attributes – business cards, packages, calendars, flags, envelopes and much more.

It is an integrated approach that ensures maximum effectiveness. Interested in corporate identity development? The price of the service usually depends on the volume and complexity of the work. To find out more, please contact us and we will provide all the necessary information.

Some teams work in an individual style, adjusting the brand to fit it. For example, some of them adapt to the brand itself and the target audience. Consider harmony of marketing and creativity. Ask yourself how to implement your corporate identity.

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